ACCI FORUM

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ACCI FORUM

In the frame of the ITMC (International Marketing Trends Conference), since 2019, the ACCI FORUM focuses on unexpected aspect of the Cultural Industries with a wide vision.

Nel quadro dell’ITMC (International Marketing Trends Conference), dal 2019, ACCI FORUM si concentra su un aspetto inaspettato delle Industrie Culturali con una visione ampia.

Dans le cadre du ITMC (International Marketing Trends Conference), depuis 2019, l’ACCI FORUM se concentre sur des aspects inattendus des industries culturelles avec une vision large.

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Where theory meets practice… The Marketing Strategy Forum is open to both marketing professionals and marketing academics and aims to provide a practical view of the issues that marketing managers are addressing in their businesses. It is one of the highlights of the International Marketing Trends Conference.

Based on case studies and round table discussions, it is a unique opportunity to gain insights on the way marketing managers face the daily challenges of the real life of marketing and how they put marketing theory into practice.

The guests of the Marketing Strategy Forum come from a wide range of business sectors such as consumer goods, luxury goods, automotive, healthcare, leisure and tourism, B-to-B, banking, insurance, NTIC, cultural institutions, etc…

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The 2020 Marketing Strategy Forum and the ACCI Forum took place in Paris (France) on Friday 17th of January 2020.

BEING CREATIVE IN POST TRUE ERA TIME
Bridging the gap between creativity, commerce and social impact

BURNEX Street Artist
Sandy ABENA, Fondatrice de ABENAFRICA
Maurine PAGANI Réalisatrice
Maria DION GOKAN Fondatrice de Rituel Café
Mamadou Dian DIALLO Fondateur de CHAMPAGNE DIAN DIALLO
Nathalie GEORGE Creative designer – Stylist

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The 2019 Marketing Strategy Forum and the ACCI Forum took place in Venice (Italy) on Friday 18th of January 2019.

Are culture and heritage assets or weaknesses for businesses? The case of Venice – Italy and other tangible or intangible listed heritage.

Mr Marco VIDAL, CEO MAVIVE – THE MERCHANT OF VENICE
One of the most ancient fragrance houses of Venice.

Ms Marisa COVENTO, CEO MY VENITIAN DREAM
Jewellery, embroiderings with fine Venetian glass beads and rare vintage seedbead.

Mr Giovanni DA PONTE, Maestro d’Aschia – Owner CARPENTERIA
GIOVANNI DE PONTE Builder of traditional wooden Venetian boats and .Mr Maurizio AGABITINI, Owner BARCARIZZO DI AGABITINI MAURIZIO
Boatyard located in Murano.

Mr Ali RAKIB, CEO and Founder FORWEAVERS
Editor and distributor of rare and traditional high-quality textile materials.

Ms Mounia MEFTAH, Co-Founder MAISON MEFTAH
Goldsmith alchemy between perpetuation and avant-gardism.

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A first main edition of the ACCI Forum took place at ESCP Europe in Torino (Italy) on Friday 23rd of September 2016.

LEARN MORE AND SUDMIT YOUR PAPER http://www.marketing-trends-congress.com

Scientific Committee of the Symposium
Prof. Jean-Claude ANDREANI – Business school (France)
Prof. Roger BENNETT – London Metropolitan University (UK)
Prof. Michelle BERGADAA – Université de Genève (Switzerland)
Prof. Pascal MORAND – Institut Français de la Mode (France)
Prof. Shinya NAGASAWA – Waseda University (Japan)
Prof. María Elena OROZCO MELGAR – Universidad de Oriente (Cuba)
Prof. Alberto PASTORE – Università Sapienza di Roma (Italy)
Prof. Glenn VOSS – Southern Methodist University (USA)

MARKETING STRATEGY FORUM
International Marketing Trends Conference
c/o ESCP Business School – Département Marketing
79, avenue de la République
75543 PARIS Cedex 11
Tel : +33.1.45.03.05.35

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The proceedings of the International Conference Marketing Trends: all papers available for free from 2000

Click on the picture to acces to the list of papers .:

Turin – 2016
Venice – 2019
Paris – 2020

Copyright © 2016, International Marketing Trends Conference, All rights reserved. (ISBN 978-2-490372-01-0)

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ENEWS

ICI INTERNATIONAL CULTURAL INSTITUTE

Register at the E-News of ICI International Cultural Institute to receive invitations to our opening, information about our next exhibitions and events, …

Registrati all’E-News di ICI Istituto Internazionale di Cultura per ricevere inviti alle nostre vernice, informazioni sulle nostre prossime mostre ed i nostri eventi, …

Inscrivez-vous à l’E-News de lCI Institut Culturel International pour recevoir les invitations à nos vernissages, des informations sur nos prochaines expositions et nos événements, …

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ICI

INTERNATIONAL

CULTURAL

INSTITUTE

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Santa Croce 923

30135 Venice – Italy

info@icivenice.com

+33 6 11185951

Click on the map to get the informations to join ICI VENICE – MAGAZZINO DEL CAFFE’ – THE ARTIST’S STUDIO – VENICE & THE COLLECTORS’ ROOM – VENICE
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